Sonya Trivedi is an experienced Digital Marketing and PR professional with over 12 years of experience in strategic marketing, communications, content marketing, and storytelling. She holds an Executive program from Northwestern University - Kellogg School of Management, a Diploma from CIM - The Chartered Institute of Marketing, an MSc from The University of Salford, and a BA from Sofia University St. Kliment Ohridski. Over time, she has held several key roles including Global PR and Communications Manager at Software Group, Regional Sales and Marketing Manager at Fadata, and Marketing and Communications Trainee at Retrak.

Sonya's professional experiences and skills equipped her to work closely with C-level executives and support insurance companies across Europe and Southeast Asia in making costly business decisions. She believes that everything is marketing, and marketing is one of the essential skills to spread out ideas towards the world. Her background also includes experience in the media and non-profit organizations that prepared her to create appealing content for diverse audience groups and expand brand recognition of the organizations she has worked for. Currently, she is the founder and CEO of Adithana Marketing and formerly worked as a Digital Marketing Mentor at Springboard.