CX Executive Mariana Abdalla De Marchi is a highly experienced professional with over 17 years of expertise in customer experience strategy and management. With a CCXP certification, Mariana is one of three certified professionals in Brazil, and she is a member of the CXPA and actively participates in the Brazilian CX community. She is passionate about transforming corporate culture through customer-driven mindsets and analytical-based insights. In addition to her executive roles, Mariana is an MBA professor at a global institute. She is a co-author of the first Customer Experience book in Brazil, "Experiência do Cliente: na teoria e muita prática."

Mariana's impressive career history spans across various industries, including financial institutions, consulting firms, startups, and fintechs. She worked as a Data and Analytics Leader at everis, a Senior Business Consultant at everis, a Senior Treasury Analyst - Cash Management & Relationship at BRF, and a Trainee at BRF. She formerly served as a Customer Relationship Analyst at XP INVESTIMENTOS CCTVM S.A., Customer Experience Coordinator at TD, Customer Service Representative at TD, and Customer Sales and Service Representative at Tip Top Tailors. Currently, Mariana is the Head of Customer Excellence & Innovation at Qualicorp and formerly worked as an Experience & Relationship Manager at PRAVALER and 99.

Mariana's areas of expertise are Customer Experience Management, Organizational Culture Transformation, Innovation, Data, and Analytics. She aims to apply these skills to transform people's lives through amazing experiences.