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Ccxp Isabelle Zdatny
Customer Experience & Experience Management Researcher, Advisor, Trainer, Speaker - Certified CX Professional
Isabelle Zdatny is the Head of Thought Leadership and an XM Catalyst with the Qualtrics XM Institute.14 As part of her role, she helps large organizations design and operate successful experience management (XM) programs by producing industry thought leadership.4 Isabelle is a Certified Customer Experience Professional (CCXP) and an XM Professional (XMP).3
At Qualtrics, Isabelle works with the XM Institute team to build groundbreaking research, codify best practices, and educate and train Qualtrics staff, prospects, and customers.2 Her expertise spans various aspects of experience management, including customer experience (CX), employee experience (EX), and business-to-business (B2B) customer experience.6
Isabelle frequently contributes to Qualtrics' blog, sharing insights on topics such as Net Promoter Score (NPS) feedback, customer experience trends, and the impact of AI on personalization in customer experience.5 Her work involves analyzing industry trends, developing strategies for improving customer and employee experiences, and helping organizations leverage experience management to drive business outcomes.
