Richard Laermer is a renowned public relations expert with over 20 years of experience. As the CEO and Founder of RLM Public Relations, Laermer has built a reputation for driving demand and sales for his clients through a comprehensive and proactive approach to PR. He believes that relationships are crucial to the success of a media relations program, but that they alone will not secure coverage. His unique story angles, timely news hooks, and aggressive pitching and follow-up techniques have contributed to his success.

Laermer's expertise includes seeding the market and creating customer demand for products and services before they are available. This strategy sets his clients up for success once their product is launched. He also ensures that goals are clear for his clients and media, and his experience extends beyond traditional press to include all types of media.

Laermer has authored several books, including "Punk Marketing," and is a former co-host of "Taking Care Of Business" on TLC. He is passionate about helping his clients achieve their goals through effective PR and positioning them as experts in their respective markets.