McMaster University

Global Marketing Leader  -  eCommerce and GTM  -  P&L Ownership  -  Acquisition & Retention  -  Transformation

Georgetown, Texas, United States

Established and leading a global, omni-channel Marketing Team dedicated to driving buyer base growth, and future-ready transformation with a digital-first approach ($1B Annual Spend)

Dell Technologies

Sr. Director, Global Integrated Marketing (CSB)

Responsible for the development of Field Marketing strategies that delivered Acquisition, Brand Health and Revenue growth for Japan, India, ANZ, and MYSG ($1.5B Annual Revenue)

Sr. Director, Field Marketing APJ (CSB)

Led NA CSMR Online  -  Marketplace Teams driving +$2B in Annual Revenue with focus on customer experience that drove CV improvement +20% YoY

Sr. Director, NA eCommerce (CSMR)

Transitioned eComm Teams from IT to CSB during expansion period ($2B).  Had full P&L and executional ownership for Japan, EMEA, ANZ, and SAK.

Director, APJ / EMEA eCommerce (CSB)

Chief Of Staff, President Global (CSB)

Director, Field Marketing NA (CSMR)

Led product and influenced cross-functional teams as the Director of Marketing (Personal Comfort and Wellness - Heaters, Humidifiers and Air Purifiers from 2007 to 2009) and Senior Director of Marketing (Appliances - Slow Cookers and Blenders).

Responsible for the development of product roadmapping, sourcing, branding, marketing launch / social media strategies and overall financial performance for multiple #1 brands representing ~$250M in annual revenues.

Key Areas of Accountability …
- Developed and managed total category and financial goals with focus on product development/sourcing strategies, marketing plan development and implementation, product positioning, customer messaging and trade-up opportunities.
- Managed aggressive marketplace (all retailers, all channels) with product and promotional strategies that provided acceptable differentiation.
- Effectively developed multi-faceted branding strategies ensuring consistent communication of message via Facebook, 2D barcoding, .com, packaging, advertising (print, media), DRTV campaigns, email/direct mail initiatives and licensing agreements.
            

    
    

    
        Show less

Jarden Consumer Solutions

Sr. Director of Marketing

Challenged to lead worldwide management and execution of notebook hard drive, wired communication devices (modems, NICS), and RoHS programs representing $40B in annual revenues. Oversaw program development, launch, and execution. Cross-functional team responsibilities for engineering, quality, procurement, marketing, finance, operations, and services.

Dell

Program Manager

Challenged to develop long-term marketing strategies for home and small business environments representing $20B in annual revenues globally.  Developed product-specific marketing plans communicating positioning, customer messaging, product benefits, financial detail, and upsell opportunities as well as product mix plans that contributed to overall growth goals.  Hands-on marketing role included direct liaison to advertising agencies and internal teams as well as responsibility for accuracy and content of all materials prior to print.
            

    
    

    
        Show less

Product Marketing Manager and Brand Manager

World’s largest retailer branded beverage supplier with annual revenues of $2B and manufacturing, marketing, product development, and customer service operations throughout Canada, the US, the UK, and Mexico.

Managed $10M marketing budget supporting development of marketing plans, branding strategy, packaging design, industry data analysis and growth opportunities, new product launches, and promotional planning.

Shannon Baxley

Shannon Baxley