Ceyda Abay is a seasoned executive with a background in international economics and a wealth of experience in key account and consumer experiences management. She received her B.S in Economics from Istanbul University, where she studied in English, and her M.A in International Economics from the Berlin School of Economics and Law. Ceyda's expertise in consumer experiences and key account management led her to executive roles at GfK, where she currently holds a senior position. Ceyda's educational background, coupled with her professional experience, makes her a valuable asset to any team she works with.