Lateefa Alwaalan is an Arabic coffee enthusiast, inventor, and former software developer who has transitioned into entrepreneurship.

She holds a diverse educational background with studies in Technology Entrepreneurship, Communication Skills, Technology Management-MBA, Computer & Information Sciences, Science, ITIL service management, and SQL & PL/SQL.

Currently, she serves as the Managing Director of Endeavor Saudi at Endeavor and has previously held roles such as Co-Founder at Aroom, CEO at Yatooq, Manager at Alwallan Pharmacies Group, Founding Member at CellA+ Network, MIS Analyst at Atheeb Telecom Consortium, System Administrator at Riyad Bank, and Junior Programmer at iLink.