Kim Howard is a seasoned marketing professional with fifteen years of experience in high-growth technology & SaaS companies. Kim is currently Senior Campaigns Marketing Manager at Accruent, where she designs, launches, and executes multi-channel campaigns to accelerate the velocity of leads through the funnel. Kim's areas of expertise include demand generation, marketing automation, email marketing, event management, CRM and content marketing. She has a vast knowledge of marketing automation software, including Hubspot and Pardot, and holds a Pardot Specialist Certification. Kim started her career at iland Cloud, where she worked in several different areas of the business over the course of seven years. Following her time at iland, she went on to work as Marketing Manager at Apto, another commercial real estate SaaS startup, where she developed her expertise in inbound marketing. Kim is passionate about digital marketing and loves coming up with creative ways to maximize lead generation. In her free time, Kim enjoys spending quality time with her family and reading books.