Fiona Salmon is a digital innovator with over 10 years of experience working in the media industry. She has a background in Geology and Earth Science from UCL, and started her career as a Creative Solutions Exec at Trinity Mirror Group PLC. Fiona later worked at News International and EMJ before becoming the VP Global Business Development at Vibrant Media, where she helped build the global publisher network for In-Text, Image, and Display products. She then joined 1plusX as the Managing Director for the UK, spearheading the launch of their data platform for publishers and brands. Fiona is currently the VP of Partnerships UK & EMEA at Captify, where she specializes in data-driven marketing, business strategy, brand positioning, sales, strategic partnerships, and thought leadership for MarTech, AdTech, and publishing platforms. Throughout her career, Fiona has developed a strong, holistic understanding of the media industry and has created many long-standing profitable relationships with media agencies, publishers, and brands.