Craig Nelson

Craig Nelson is a seasoned professional specializing in enabling companies to enhance their marketing and sales effectiveness.

With a background in leadership roles within successful start-ups, Nelson has developed the Sales Enablement Maturity Model® and Sales Enablement Blueprint to address challenges in revenue generation and ensure sales success.

In 1998, he registered www.salesenablement.com and co-founded iCentera in 2003, which evolved into a sales enablement platform serving over 350,000 subscribers.

The acquisition of iCentera by CallidusCloud in 2011 further expanded Nelson's reach in providing sales performance solutions globally.

Nelson holds a BS in Computer Science and Interdisciplinary Computer Science from Minnesota State University, Mankato, and has studied Business Administration and Management at Augsburg College.

Currently, he serves as the Director of Product Management at SAP, bringing his wealth of experience to drive product strategies.