Helena Lopez is a highly skilled marketing professional with extensive experience in search engine marketing, social media, and performance display. With a BA in International Business Communication from the University of Central Lancashire and a postgraduate certificate in Protocol from Universidad Complutense de Madrid, she has held several leadership positions throughout her impressive career. Previously, she was the Global Group Account Director and US Lead at OMD Worldwide and the Group Director of Global Digital at the same company. Additionally, Lopez held the position of Executive Director and Head of Performance Marketing EMEA at OMD International. Before that, she worked as the Associate Director of Head of Search Strategy, International Search, Associate Director of Head of Search Operations, International Search, and Group Head of International Search, all at MediaCom. She is certified in Google Adwords Professional, advanced Natural Search Engine Optimization, and has extensive knowledge of Google Analytics, Webmaster tools, and other bid management tools. Lopez has dealt with programmatic media partners such as Xaxis and Accuen. She is a hardworking and creative professional with strong analytical skills and experience in the public, education, and private sectors.