Cayetano Nieto

Cayetano Ortiz Nieto is a prominent entrepreneur known for founding a successful company focused on importing promotional products for businesses at the young age of 16. He later ventured into the fashion importation industry and struck gold with a Moroccan lipstick product.

His entrepreneurial journey continued as he became the CEO and founder of WiiHotels, a software company catering to the hotel industry. Through this venture, he gained recognition as one of Spain's youngest and most influential entrepreneurs, amassing numerous awards and accolades.

Driven by his passion for solving societal issues, Cayetano joined the startup Vidahorro early on. Vidahorro aims to address the long-term sustainability challenges of state pension systems by enabling users to tailor their private pension plans based on their consumption habits.

Under Cayetano's leadership, Vidahorro experienced significant growth, expanding from 3 to 85 major corporate partnerships, increasing user numbers significantly, and elevating the brand's visibility through media features, earning the reputation of being the fourth pillar of pensions.

Apart from his business endeavors, Cayetano Ortiz Nieto is a fervent investor and trader, acquiring training from reputable institutions like the London Academy of Trading, London School of Business & Finance, and Value School. He has managed his own securities portfolio since the age of 18.

Cayetano's educational background includes pursuing a Master's degree in Big Data and Data Science in Computer Engineering at the Universidad Complutense de Madrid, a Bachelor of Business Administration from IE Business School and the University of Miami, and specialized training in financial markets trading and digital marketing from institutions like the London School of Business and Finance LBFS and INSEAD.

Throughout his career, Cayetano Ortiz Nieto has held key positions such as Director General at BMI Ahorro within BMI Companies, a member at Nova, and executive roles like CMO & COO at Vidahorro, and CEO & Founder at both WiiHotels and COOL IMPORT-EXPORT.