Cathy Olofson

Cathy Olofson is the Chief Marketing Officer at Innosight, a strategy and innovation consulting firm that is part of Huron.4 She is a highly accomplished professional with extensive experience in marketing, communications, and media production.

As a marketing and communications leader, Cathy is known for her smart and forward-thinking approach. She excels at conceptualizing and leading dynamic, creative marketing and communications initiatives.1 Her expertise spans various aspects of marketing, including digital strategies and innovative campaigns.

Professional Achievements

Cathy has demonstrated her marketing prowess through various successful projects. For instance, she expressed admiration for the Barbie movie's $150 million marketing campaign, which combined cutting-edge digital tactics with traditional methods.6 This interest showcases her keen eye for effective marketing strategies across different mediums.

Leadership and Innovation

In her role at Innosight, Cathy is involved in addressing challenges related to disruptive innovation. She has shared insights on overcoming common obstacles to disruptive innovation success, emphasizing the importance of proper planning and strategies.5 This indicates her commitment to fostering innovation within organizations.

Thought Leadership

Cathy frequently shares her perspectives on various business topics:

• She has discussed the potential of artificial intelligence in enabling users to identify risks, safeguard data, and democratize decision-making processes.7
• She advocates for creating safe environments where employees feel comfortable speaking up and sharing their perspectives.2

Personal Interests

Beyond her professional endeavors, Cathy is involved in charitable activities. She participated in a charity event raising money for cancer research, demonstrating her commitment to social causes.3

Cathy Olofson's LinkedIn profile (username: cathyolofson) serves as a platform where she regularly shares insights, experiences, and thoughts on marketing, innovation, and business strategy, reflecting her role as a prominent figure in the marketing and consulting world.