Catherine Lawton, BA, FRCGS

Cathy Lawton is a seasoned professional with a strong background in sustainable program curation, brand identity, strategic partnerships, and marketing.

She earned a Bachelor of Arts in Environmental Studies from Trent University and has accumulated over two decades of experience in leadership and management.

Cathy's expertise includes creating high-functioning teams, marketing and sales, program development, revenue generation, partnership building, and sustainable solution management.

She specializes in remote wilderness travel and tourism, particularly in the expedition cruise sector.

Cathy has furthered her education by completing a graduate certificate in Project Management at UBC Sauder School of Business and is pursuing an MBA in Sustainable Innovation at the University of Victoria.

Her career history includes roles such as Senior Director of Product Development at Quark Expeditions, Director of Product Development at One Ocean Expeditions, and Vice President of Operations at The Adventure Fleet, Peregrine Shipping.

Cathy's involvement with organizations like the Royal Canadian Geographical Society and her experience as a Co-Founder and Director at ARC Expedition Management highlight her strategic and business development capabilities.

Her diverse roles in logistics, operations, marketing, and business development demonstrate her versatile skill set and commitment to excellence.

With a background in environmental politics and policy, Cathy Lawton brings a unique perspective to her work in sustainable innovation and expedition cruising.

She is known for her empathetic leadership style, driven by curiosity and a dedication to achieving exemplary results in all her endeavors.