Cathy Hackl

Cathy Hackl is a prominent figure in the technology and metaverse sectors, recognized for her expertise in Web3 and immersive technologies. She serves as the Chief Metaverse Officer and Co-Founder of Journey, a company that specializes in helping brands navigate the complexities of the metaverse, including areas like virtual commerce, NFTs, and augmented reality.12

Professional Background

Hackl has nearly a decade of experience in metaverse-related industries and has worked with high-profile clients such as Nike, Walmart, and Louis Vuitton. She is often referred to as the "Godmother of the Metaverse" due to her influential role in shaping business strategies around emerging technologies.23 Before her venture into the tech world, she was a broadcast journalist, which she credits for honing her storytelling skills—a crucial aspect of her current work in technology.2

Contributions and Recognition

In addition to her role at Journey, Hackl is a tech futurist and a media personality. She hosts Adweek’s Metaverse Marketing podcast, writes for Forbes, and has authored three books, including Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World, aimed at demystifying the metaverse for business professionals.12 Hackl has also been recognized in various prestigious lists, such as Forbes Latam’s 100 Most Powerful Women and Ad Age’s Leading Women of 2023.3

Educational and Advisory Roles

Hackl is involved in several advisory and educational initiatives, including being a board member of the Ad Council and a guest editor for Vogue Singapore. She has taught at leading business schools and frequently speaks at major conferences globally, sharing her insights on the future of technology and its implications for businesses.34

Cathy Hackl continues to be a pivotal figure in the evolution of the metaverse, guiding brands and organizations as they explore new digital frontiers.