Cathy Griffin

Cathy Griffin is a self-motivated strategic thinker with a passion for leveraging data and software to enhance customer experiences.

Her expertise lies in marketing technology solutions, including Customer Relationship Management (CRM), Business Intelligence, Analytics, and Requirements Analysis.

She excels in fast-paced environments where continuous learning is key, focusing on solving client issues and streamlining operational efficiency.

Cathy Griffin holds a Bachelor's degree in Business Administration, with a focus on Finance and Management from Northeastern University.

With a rich professional background, Cathy has held various roles at Merkle, including Senior Director Sales Enablement, Director Sales Enablement - Account Growth, Associate Director - Sales Enablement - Account Growth, Competitive Intelligence Lead Analyst, Lead Business Systems Analyst, and Senior Business Systems Analyst.

Prior to her time at Merkle, she served in roles such as Marketing Associate at Team Grill, Inc., Senior Business Systems Planner - Direct to Consumer Database at Bose Corporation, Technical Account Manager at Lightbridge/Credit Technologies, Account Representative/Sales Representative at Thompson Financial/Municipal Market Data, and Investment Analyst/Management Training Program at GE Capital.