Cathy Cao

Cathy Cao is a professional with a diverse background in partnerships and marketing. Currently, she holds a position in Partnerships at YPlan, where she has been instrumental in leading global partnerships expansion, which is a critical component of the company's strategic initiatives. During her time at YPlan, she successfully collaborated with notable brands such as The Guardian, New York Magazine, and Nike, significantly driving web traffic and enhancing brand visibility for the company.23

Before her role at YPlan, Cathy gained valuable experience in the finance sector, specifically in Debt Capital Markets - Debt Syndication at National Bank Financial. She also worked as an analyst at Raven Hill, further broadening her expertise in financial services.4

In addition to her work at YPlan, Cathy is a Co-Founder of Gather, Inc., a SaaS company she established in May 2017. Her entrepreneurial spirit is evident in her commitment to leveraging technology for innovative solutions.34

Cathy's educational background includes a degree from the University of Michigan, where she graduated with a BA in Arts & Ideas. She is also actively involved in teaching digital marketing bootcamps, showcasing her dedication to empowering others in the field of marketing.1