Catherine Zhou

Catherine Zhou, known as Cassie, is a part-time creative and full-time strategist located in the Bay Area. With a strong background in strategy consulting, she collaborates with clients on their digital transformation endeavors. Catherine uses a blend of Adobe data, solution use cases, and a combination of qualitative and quantitative benchmarks to assist clients in bridging the gap between their present state and their desired future. She specializes in the manufacturing and retail sectors, concentrating on scaling customer experience frameworks for evaluating digital customer experiences. Prior to her time at Adobe, she pursued a double major in Political Economy and Media Studies at the University of California, Berkeley, where she was actively engaged in the design community. Catherine is passionate about exploring the societal influences of technology and media, striving to deliver top-notch experiences and products to everyday consumers in her professional undertakings. She is always open to networking and discussing her current role.