Catherine Sullivan

Catherine Sullivan is a seasoned media executive who was appointed as the President of Sales, Marketing, and Partnerships at National CineMedia (NCM) effective May 16, 2024.12 With over three decades of experience in the media and advertising industry, Sullivan brings a wealth of expertise to her new role at NCM.

Professional Background

Sullivan's career spans various high-level positions in prominent media organizations:

• CEO at PHD Media US: She served in this role from September 2020 to June 2023.3
• Chief Investment Officer at Omnicom Media Group: Sullivan held this position from February 2019 to September 2020.3
• ABC Television: She worked at ABC for nearly 15 years, rising to the position of SVP ABC News Sales.3
• NBCUniversal Media: Sullivan spent over 13 years at NBC, including a role as Director of NBC Connect.3

Recent Experience

Prior to joining NCM, Sullivan served as a senior advisor to several companies in the media and advertising technology space, including BranchLab, Equativ, Smartly.io, and Telly.2 She also worked as an independent contractor for PENN Entertainment, Inc., advising on a significant media deal and partnership with ESPN.3

Role at National CineMedia

As President of Sales, Marketing, and Partnerships at NCM, Sullivan is responsible for:

• Overseeing the company's sales and marketing strategy
• Leading initiatives to maintain momentum in NCM's advertising business
• Advancing NCM's transformation into a modern, full-funnel media solution
• Strengthening the company's position as a market leader in cinema advertising14

Tom Lesinski, CEO of National CineMedia, expressed confidence in Sullivan's ability to drive growth and lead high-performing teams, citing her "highly accomplished track record as a visionary advertising executive and innovative, results-driven leader".1

Catherine Sullivan's appointment comes at a pivotal moment for NCM, as the company continues to expand its offerings and innovate in the advertising industry.2