Catherine Roman
Catherine Roman is an executive with a background in global financial services, technology, and strategic management.
She has a proven track record of driving accelerated revenue growth and competitive strategies from conception to execution.
Catherine excels in providing strategic thought leadership and structuring complex projects and negotiations, effecting strategic change at scale.
Her expertise spans global payments, digital commerce, technology, SaaS, and financial services.
She is experienced in revenue growth, investment prioritization, sales strategies, CRM, sales operations, and sales incentive plan design and implementation globally.
Catherine is skilled in strategic problem solving, leading strategy sessions, negotiating complex deals, and business development.
She is adept at strategic planning, product development, opportunity assessments, financial modeling, M&A evaluation, and processing solutions.
Additionally, Catherine has experience in go-to-market strategies, pricing, effective sales rollout, regulatory engagement, team development, and collaboration.
She has a technical foundation in data, systems, applications, and engineering, and is fluent in Spanish and Portuguese.
Catherine Roman holds an MIT MBA in General Management, Finance, and Strategy from the Massachusetts Institute of Technology - Sloan School of Management, and a B.S. in Industrial Engineering from Northwestern University.
Throughout her career, Catherine has held various leadership roles at Visa, including SVP of Digital Partnerships and Ventures, SVP of Global Head of Strategy and Sales Effectiveness for Merchant Sales and Solutions, SVP of Head of Strategy Americas, VP of Head of Strategy and Pricing for Latin America, Assistant VP of Product Strategy, and Director of Leadership Development Program.
Prior to her roles at Visa, she served as a Senior Consultant at Deloitte.
