Catherine Richards

Catherine Richards is a seasoned professional leading the creation, execution, and governance of data-driven content and thought leadership strategies to engage and empower technology audiences, focusing on B2B executive audiences like CIOs and CISOs with digital-first mindsets.

With a robust background, Catherine has notable achievements such as establishing SaaS content strategy frameworks and templates for the security franchise at VMware, delivering unified go-to-market positioning and narrative for GDPR across Dell Technologies, and customizing training for sales leaders on security, risk, and GDPR messaging.

Her specialties encompass SaaS content strategy, risk management, multi-cloud, hybrid cloud, security, GDPR compliance, threat intelligence, AI, blockchain, and more. Additionally, she possesses skills in thought leadership, creative direction, editing, blogging, photography, and collaboration, using tools like Microsoft Office, Trello, Google Docs, and more.

Catherine's educational background includes a BS in Art & Design from California Polytechnic State University-San Luis Obispo, underlining her creativity and visual communication skills.

In her professional journey, Catherine held significant roles such as Lead of Global Content Strategy and Thought Leadership at VMware, highlighting her expertise in security franchise marketing. She also contributed to Women in Security and Privacy (WISP), served at Adobe and Dell Technologies in various strategic and marketing positions, and utilized her creative skills at organizations like Alcatel-Lucent Enterprise and adsila.org.

Throughout her career, Catherine has demonstrated proficiency in creative storytelling, strategic messaging, and leadership roles spanning from creative director to artist and designer, showcasing a diverse skill set and a passion for innovation and collaboration.