Catherine Martin

Catherine Martin is the Présidente at La Financière des Créinvestisseurs, a company that helps SMEs overcome growth challenges or difficulties through development.1 She began her career at the Banque de France before becoming a serial entrepreneur.1 Martin's work involves assisting SMEs in finding associates, typically executives from large companies who can provide the necessary funds and skills for change.1 Her experience working closely with SMEs gives her an ideal vantage point to observe the mindset of the French economic fabric.1

Martin advises business leaders that during times of crisis, it's important to "step on the accelerator" by strengthening commercial efforts and communication.1 She notes that while entrepreneurs are generally visionaries and tacticians, they often lack strategic skills, and suggests they partner with "cold-blooded minds" who can help implement their vision in an orderly manner.1