Catherine Kaputa

Personal Branding Strategist and Award-winning Author

Catherine Kaputa is an esteemed author, keynote speaker, and personal branding expert based in New York City. She is the founder of SelfBrand, a company dedicated to helping individuals develop and market their personal brands. With a background in art history from Harvard, Kaputa transitioned into the marketing and branding fields, where she has made significant contributions over the years.

Career Highlights

Personal Branding Pioneer: Catherine is recognized as a leading figure in personal branding, having authored five influential books on the subject, including:
- You Are a Brand! – Winner of the Ben Franklin Award for Best Career Book.
- Breakthrough Branding – Aimed at entrepreneurs, this book won the Silver Medal in the 2012 Book of the Year Awards.
- Women Who Brand – Focused on women's leadership and self-promotion.
- The New Brand You – Her latest work, set to release on November 15, 2022, addresses personal branding in today's evolving workplace.
Corporate Engagement: Kaputa has conducted workshops and presentations for major companies such as Google, Microsoft, and PepsiCo, emphasizing the importance of personal branding in professional success.
Teaching Experience: She has also taught advertising at NYU's Stern School of Business, sharing her knowledge of brand strategy developed under industry leaders like Al Ries and Jack Trout.

Media Recognition

Catherine Kaputa has been featured in prominent media outlets including ABC, NBC, Fortune, and Forbes. Her work has garnered international acclaim, with her books translated into multiple languages.

Online Presence

For further insights into her work and philosophy on personal branding, you can visit her LinkedIn profile or explore her company website at SelfBrand.

Experience

Motivational Speaker on Personal Branding and Women's Leadership at SelfBrand (January 2002 - Present)

Adjunct Professor at New York University, Stern School of Business (January 2003 - June 2003); SVP, Dir of Advertising and Community Affairs at Smith Barney, Div of Citigroup (September 1986 - September 2001); VP, Management Supervisor at Wells, Rich, Greene (September 1982 - September 1986); Account Supervisor at Trout & Ries Advertising (September 1978 - September 1982)

Education

BA from Northwestern University; MA in Journalism, Advertising, and Art History from Northwestern University, University of Washington, Harvard University; Ph.D. Candidate in Fine Arts at Harvard University