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Catherine Jolly
Director of Marketing Strategy at Merkle
Catherine Jolly is a seasoned professional specializing in digital marketing strategy with a focus on marketing automation, people-based marketing, audience planning, and segmentation.
With extensive experience in CRM for Fortune Global 500 clients, she excels in cross-channel contact strategy, customer blueprints, journey mapping, and email marketing.
Catherine's expertise lies in providing data-driven campaign recommendations and she has worked across various sectors including High-Tech, Healthcare, Retail, Travel, and Non-Profit verticals.
She holds an MBA in Marketing from the University of Wisconsin-Whitewater and a BBA in Marketing from the University of Wisconsin-Milwaukee.
Having held key positions such as Director of Marketing Strategy at Merkle, Associate Director, and Senior Manager in the same organization, Catherine has a wealth of experience in the field.
Her professional journey includes roles such as Director of Marketing at Learning Exchange-mimio, Marketing Volunteer at Historic Milwaukee, Inc., Account Representative at Frantz Group, and Brand Manager at 338 Partners LLC.
