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Catherine de Rohan
Manager, Performance Media at Allstate (Search & Social)
Catherine de Rohan is a digital performance marketer with over 10 years of experience in paid media management.1 She currently works as a Manager of Performance Media at Allstate.1 Catherine's background includes expertise in PPC (Pay-Per-Click) advertising, with experience managing campaigns across various platforms such as Google Adwords and Bing.
Catherine attended Vanderbilt University, which likely contributed to her educational background in marketing or a related field.1 Her role at Allstate involves overseeing performance media strategies, which typically includes managing and optimizing digital advertising campaigns to drive measurable results for the company.
With her extensive experience in the field, Catherine is likely responsible for:
- Developing and implementing paid media strategies
- Analyzing campaign performance and making data-driven decisions
- Managing budgets for various digital advertising channels
- Collaborating with other marketing teams to align performance media efforts with overall marketing goals
It's worth noting that while there are several professionals named Catherine de Rohan on LinkedIn, the information provided specifically matches the profile of the Catherine de Rohan working at Allstate with the LinkedIn username "catherine-de-rohan".1