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Catherine Crawford
Internal Communications Manager at Macquarie Group
Professional Background
Catherine Crawford is a dedicated Human Resources and Communications professional with extensive experience in driving organizational change through effective communication strategies and data-driven solutions. Her career highlights her deep commitment to improving the objectives of various organizations, focusing on enhancing employee engagement and fostering a collaborative workplace culture. Catherine currently serves as the Internal Communications Manager at Macquarie Group, where she plays a pivotal role in streamlining internal communications and ensuring that employees are informed and engaged with the organization’s objectives. Her expertise lies not only in crafting messages but also in using data analytics to gauge employee sentiment and tailor strategies that resonate with the workforce.
Before her tenure at Macquarie Group, Catherine held several key positions that allowed her to hone her skills in communication and organizational effectiveness. She was an Internal Communications Advisor at King & Wood Mallesons, one of the oldest and most prestigious law firms in the Asia-Pacific region. In this role, she worked diligently to facilitate transparency and encourage feedback among employees, which ultimately improved organizational cohesion and morale.
Catherine also contributed her talents as a Communications Adviser at the Australian Broadcasting Corporation (ABC), where she supported the media organization in refining its communication strategy. Her keen understanding of the media landscape and public perception helped ABC navigate complex communication challenges effectively.
In addition to these roles, Catherine gained valuable experience as a Communications and Engagement Advisor at Win Technologies. This position allowed her to focus on the intersection of technology and communication, ensuring that employees were not only aware of technological advancements but also understood their importance in the company’s overall strategy. Furthermore, her role as an Organisational Effectiveness Analyst at Win Technologies gave her a platform to utilize data analytics in assessing organizational performance and recommending improvements, cementing her reputation as a forward-thinking professional who prioritizes data in decision-making.
Education and Achievements
Catherine holds a BA/LLB degree, which combines her extensive knowledge of the law with an understanding of psychology, from The University of Queensland, one of the leading universities in Australia. This unique educational background provides her with insights into human behavior and the legal intricacies that govern organizational policies and communications. Her dual degree equips her with a comprehensive understanding of how to navigate complex workplace dynamics while ensuring compliance with legal standards.
Catherine's educational journey not only showcases her commitment to learning but also sets the foundation for her professional success. Her analytical skills, honed during her time studying psychology and law, enable her to assess workplace challenges accurately and implement data-driven solutions that enhance communications within organizations. By merging her legal background with her expertise in communication, Catherine is well-positioned to tackle intricate organizational issues and create an environment conducive to growth and collaboration.
Throughout her career, Catherine has been recognized for her dedication to fostering effective communication within organizations, leading to numerous achievements that align with her professional ideals. Her ability to analyze data and translate insights into effective communication strategies has been instrumental in driving change and improving employee engagement across several organizations. Catherine is not only passionate about her work, but she also embraces ongoing learning and improvement, inspiring those around her to achieve their best.
Achievements
With a career dedicated to the field of Human Resources and Communications, Catherine has achieved significant milestones that illustrate her impact on organizational success. Among her achievements are:
- Development of robust internal communication systems at Macquarie Group that facilitate seamless information flow between management and employees, fostering an inclusive culture where feedback is encouraged and valued.
- Successfully leading communication initiatives at King & Wood Mallesons that improved employee engagement scores, demonstrating her effectiveness in creating message that resonate with staff.
- Pioneering data-driven approaches to communications at ABC that enhanced audience reach and engagement, ensuring that crucial messages were effectively transmitted across diverse platforms.
- Leveraging her analytical skills at Win Technologies to contribute to significant improvements in workforce alignment and productivity, ultimately facilitating organizational success in a competitive market.
Catherine Crawford's background reflects her unwavering commitment to excellence in Human Resources and Communications. Her professional journey is characterized by a consistent focus on using data to guide decision-making and improve organizational outcomes. With her broad range of experiences and strong educational foundation, Catherine continues to be a vital asset to any organization she is part of, inspiring others with her collaborative approach and innovative mindset.
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