Catherine Collins

Catherine Collins is a Service Designer and Founder of Moxie, a company focused on social service design. She started Moxie to further ideas that matter to communities and non-profits using service design and action research methods.13

Professional Background

Catherine works with teams to understand what matters to their participants through research, co-design, and facilitation. Her approach is centered on participation, equity, and justice, with a strong emphasis on Design Justice principles.1

Experience and Expertise

• Service Design: Catherine specializes in applying service design methodologies to address social issues and improve community services.14
• Design Thinking: She has expertise in design thinking and has conducted workshops on generating ideas using this approach.2
• Entrepreneurship: Prior to founding Moxie, Catherine co-led and scaled an award-winning design thinking and entrepreneurship program for Middlebury College.1
• Startup and Investment: She has experience working on the startup and investment side of entrepreneurship.1

Collaborations and Focus Areas

Catherine collaborates with organizations and community members, particularly those with lived experience relevant to the projects she undertakes. Her work often involves:

• Participatory research
• Co-design processes
• Facilitation of workshops and team activities

She is especially interested in projects that empower communities and bring about social change.13

Personal Interests

Outside of her professional work, Catherine describes herself as a question asker and enjoys skiing on both water and snow.5