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Catherine Chien
Global Logistics & Supply Chain Management Professional
Catherine Chien is a results-oriented technology marketer with 13 years of experience leading regional B2B and B2C marketing efforts in the Asia-Pacific (APAC) region.1 She currently holds the position of Head of Marketing for APAC at Deel, a global payroll and compliance platform.1
Professional Background
Catherine's career has focused on technology marketing, with a particular emphasis on the APAC market. Her LinkedIn profile (username: cchien) highlights her expertise in go-to-market (GTM) strategies, lifecycle marketing, and brand marketing.2
Education
Catherine Chien received her education at National Chengchi University in Taiwan.1 This educational background has likely contributed to her understanding of both Western and Asian business practices, which is valuable for her role in APAC marketing.
Skills and Expertise
Throughout her career, Catherine has developed a strong skill set in:
- Regional B2B and B2C marketing
- Go-to-market (GTM) strategies
- Lifecycle marketing
- Brand marketing
- Technology marketing
Her experience and skills make her well-suited for her current role at Deel, where she leads marketing efforts for the APAC region in a rapidly growing technology company.
