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Catherine Blizzard
Director of Marketing and Audiences at BBC World Service
Professional Background
Catherine Blizzard is a seasoned board-level marketing professional recognized for her extensive experience in both high-profile organizations within the commercial and public sectors. Over the years, she has honed her skills in various marketing disciplines, making her a versatile asset in any marketing team or strategy. Her career trajectory has spanned multiple industries including media, fast-moving consumer goods (FMCG), and public sector marketing, allowing her to develop a unique blend of expertise that includes consumer insight, strategic planning, stakeholder and partner development, integrated campaign delivery, as well as research and evaluation.
Leading individuals, departments, and virtual integrated project teams is a hallmark of Catherine’s approach. She is adept at business planning and strategy development, demonstrating an exceptional understanding of the full range of communications channels available today. With specific expertise in behavioral economics, evaluation, and digital engagement, Catherine has the capability to translate both consumer and business data into actionable and meaningful insights that drive success.
Her experience is particularly noteworthy in the areas of appointing and managing agencies across diverse disciplines. Furthermore, Catherine has proven her ability to effectively engage with both trade and consumer audiences, showcasing her in-depth knowledge of youth, children, and parent demographics. Her particular expertise has been beneficial in sectors such as media, health, education, travel, and tourism, where understanding the nuances of various audiences is critical.
Catherine is known for her ability to quickly grasp new projects, markets, and issues, ensuring that she meets tight and demanding deadlines with ease. Navigating complex organizations is a skill she possesses, and she excels at bringing key players on board with innovative initiatives, steering them toward a common goal.
Education and Achievements
Catherine Blizzard’s educational background laid a strong foundation for her career in marketing. She earned her Bachelor of Science (BSc) degree at the prestigious King’s College London, a renowned institution known for its rigorous academic programs and influential alumni. Catherine also attended Badminton School, where her early academic achievements sparked her interest in the marketing profession and set the stage for her future endeavors.
Throughout her professional journey, Catherine has served in prominent roles, notably as Group Client Director, Managing Consultant in Strategy and Planning, Client Director, and Account Director at COI (the Central Office of Information). These positions not only highlight her leadership capabilities but also reflect her proficiency in strategic marketing communications and agency management.
Prior to her tenure at COI, she held the significant role of Director of Research at COI, where she harnessed her skills to lead research initiatives that informed marketing strategies. She also served as Head of Marketing Research at Carlton ITV, contributing her expertise in audience engagement and insights to enhance the organization's marketing objectives.
Catherine’s illustrious career has been marked by her commitment to excellence and her drive to deliver results. Her capability in understanding audience behavior and utilizing insights to influence marketing strategies makes her a standout professional in her field.
Achievements
Catherine Blizzard has numerous achievements that set her apart as a board-level marketing professional. Her work at renowned organizations like COI and Carlton ITV demonstrates her ability to take on challenging roles that require both a strategic mindset and robust leadership skills.
One of her notable strengths is her expertise in behavioral economics, which has allowed her to design innovative campaigns that resonate powerfully with target audiences. By leveraging her understanding of consumer behavior, Catherine has been able to craft marketing strategies that not only engage audiences but also drive measurable business outcomes.
In her various roles, Catherine has consistently led initiatives that bridge the gap between insights and strategic execution, a quality that has garnered her respect among her peers and colleagues. Her aptitude in managing integrated campaigns has resulted in successful project outcomes that are driven by data-informed decisions.
Catherine’s depth of knowledge in specific sectors like media, health, education, travel, and tourism has led her to develop specialized marketing strategies that cater to the unique needs and interests of diverse consumer bases. Her ability to quickly familiarize herself with new projects, markets, and contemporary issues allows her to navigate demanding environments with finesse and a results-oriented approach.
In conclusion, Catherine Blizzard stands as a pillar of expertise in the marketing landscape. Her extensive experience, educational background, and remarkable achievements make her an exemplary figure in the industry, where her strategic insights and leadership capabilities continue to inspire teams and organizations alike.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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