Catherine Barry

Catherine Barry is a skilled business leader adept at forming successful teams to propel growth in partnerships, spanning from nascent ventures to multinational corporations. Her expertise lies in communications, with a profound understanding of digital sales, programmatic advertising, content strategy, marketing, social media, technology, and operations. Catherine is enthusiastic about deciphering and showcasing the impact of these facets on individuals, brands, and entities. Her specialties encompass business strategy, sales leadership, business development, digital media, programmatic advertising, relationship management, communications & marketing strategy, social media, competitive analysis, planning, customer experience, internet performance metrics, ad technology, and digital platforms. Catherine pursued her education in Bachelor of Commerce, Management at Concordia University, and Liberal Arts at Dawson College. Throughout her career, she has held roles at distinguished organizations such as Google and TC Media in various capacities, including Head of Exchange Platforms, EMEA, Head of Ad Exchange Buyside, UK, Strategic Partner Lead for markets like UK, Ireland, and Canada, and Account Manager for Business Development and Marketing Planning in digital segments.