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Catharine Meketa-Poirot
Industry Manager, Health & Wellness
Catharine Meketa-Poirot is a results-driven revenue leader with over 20 years of experience in media and advertising/marketing technology. She has excelled in full-cycle selling for startups and large corporations, working across various funding rounds and with a specialization in Retail, CPG, Beauty/Fashion, Health & Wellness, Pharmaceutical, and Fintech sectors. Additionally, she has expertise in engaging SMB, Mid-Market, and Enterprise segments, including Marketing & Media Agencies. Catharine is known for effectively collaborating with internal teams like Marketing, Customer Success, Product, and Revenue Operations. She has a track record of building successful sales structures encompassing Sales Development Representatives, Account Executives, and Enterprise Sellers.