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Catharina Mallet
VP/GM, Maxis & The Sims at Electronic Arts (EA)
Catharina Lavers Mallet is an accomplished VP and General Manager of Maxis and The Sims Franchise at Electronic Arts (EA), known for leading a talented team focused on innovation for the global player community.
With a background in entrepreneurial general management, product execution, and fostering customer relationships, Catharina brings a startup mindset and agility to drive growth in various sectors and business models.
Having a diverse experience from venture-backed seed stage to Fortune 500 companies, Catharina excels in making strategic business decisions, understanding customer needs, and creating high-performing teams in challenging environments.
She holds an MBA from MIT Sloan School of Management and a BA cum laude from Harvard University, showcasing her dedication to education and professional growth.
Her impressive career includes roles at top organizations such as EA, Chief, TBD Angels, Bose Corporation, Stiga Advisors, MIT Entrepreneurship Center, Talla, King, and Algorithmics, Inc./Fitch Risk Management, where she demonstrated her expertise in various software sectors and business models.
