Cath Keers

Chief Marketing Officer at Sage with extensive experience in executive roles

Cath Keers is the Chief Marketing Officer (CMO) at Sage, a leading B2B financial technology firm. She has held this position since September 2020 and has been instrumental in shaping the company's marketing strategy during her tenure. Prior to becoming CMO, she served as a Non-Executive Director at Sage from July 2017 to September 2020.1

Professional Background

Current Role: Chief Marketing Officer at Sage (2020 - Present)
Previous Roles:
- Non-Executive Director at Sage (2017 - 2020)
- Non-Executive Director and Chair at Bupa (2019 - Present)
- Executive Chair at ustwo (2016 - Present)
- Non-Executive Director at Funding Circle UK (2018 - Present)
- Various leadership roles at companies such as TalkTalk, Royal Mail, and O2.1 3

Notable Contributions

Cath has a strong background in marketing and strategy, particularly in the technology and telecommunications sectors. Her experience includes significant roles in companies like O2, where she was the Strategy and Marketing Director, and BT, where she served as General Manager.1

Recent Developments

As of October 1, 2024, Cath Keers announced her departure from Sage after four years as CMO. This marks a significant transition in her career as she plans to return to non-executive roles.2 3

Highlights

Oct 1 · marketingweek.com

Sage's chief marketing officer Cath Keers departs

Jun 30 · sage.com

Sage appoints Cath Keers as Chief Marketing Officer

Experience

Chief Marketing Officer at Sage (September 2020 - Present)

Non Executive Director at Sage (July 2017 - September 2020), - Non Executive Director and Chair of Rem at Bupa (November 2019 - Present) - Executive Chair at ustwo (October 2016 - Present) - Chair at TrustedHousesitters (May 2019 - Present) - Non Executive Director at Funding Circle UK (May 2018 - Present)