Caterina Maniscalco

Caterina Maniscalco is a published author and digital professional with a global career spanning 20 years in business, marketing, and strategic roles.

She specializes in consulting organizations on leadership approaches, organizational culture, behavior change, team structures, and designing experiences for consumers and internal resources.

Her expertise includes digital innovation, customer experience design, emerging platforms, and global digital transformation projects.

Caterina has a strong background in leading digital departments, shaping client direction, and spearheading digital transformations across global markets.

She is a certified Salesforce professional and a staunch advocate for technology-led, human-centered transformations.

Caterina has successfully managed multidisciplinary teams, delivering innovative digital programs to enhance market reach, consumer engagement, and sales.

She excels in digital strategy, tech strategy, communications planning, and has a proven track record in agile coaching and digital experience design.

Throughout her career, Caterina has worked across various industries like FMCG, Financial Services, Automotive, Telecoms, and Non-Profit organizations.

Her educational background includes an MBA, M.A. in Contemporary Italian Culture and History, and a B.A. in Italian, French, and Spanish studies.

Caterina has held key positions at renowned organizations such as Capita, Capco, Accenture, Starcom MediaVest Group, and SapientNitro, among others.

She has also been a frequent speaker at digital leadership events and university lectures on topics related to leadership, innovation, and transformation.