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Cate Lawrence
Tech writer, tech journalist and content manager: IoT, IIoT, smart cities, mobility, cybersecurity, DevOps.
Professional Background
Cate Lawrence is a seasoned journalist and senior writer at SHIFT for The Next Web, focusing on a wide array of topics related to mobility, including the Internet of Things (IoT), startups, original equipment manufacturers (OEMs), cybersecurity, and the rapidly evolving concept of smart cities. With a rich career in technology journalism, Cate has made significant contributions to the discourse around innovative mobility solutions, making her a sought-after voice in her field.
Cate has built a diverse portfolio through her previous roles in various esteemed organizations. Her work as a journalist at IoT Tech Trends showcases her deep understanding of IoT applications and their implications for future developments in transportation and urban infrastructure. Cate's career has been marked by her passion for exploring how technology shapes our lives, particularly within the context of mobility and smart city initiatives.
Earlier in her career, Cate held the position of journalist at Intelligent Mobility Xperience. Here, she focused on cutting-edge developments in the field of transportation and mobility frameworks. She also served as an IoT Zone Leader and contributing writer at DZone, Inc., where she delved into the critical intersections between IoT innovations and user experiences. Her freelance work as a tech writer further demonstrates her versatility and keen insight into the technology sector.
Cate also has a wealth of experience in content management and strategy. She held significant roles as a Senior Content Manager at Codemotion and as a Senior Content Strategist at HYGH AG, where she was instrumental in shaping content to align with branding and marketing strategies, attracting key audiences and facilitating engagement within the tech community. Additionally, her earlier experience as a Marketing Associate at Momenta Partners provided her with a firm grasp of the industry's marketing dynamics, enhancing her ability to communicate complex ideas effectively.
Cate's contributions to the media landscape extend beyond her current position. As a contributing writer for Global Front Room and leading tech publications like ReadWrite and nexpaq, she has consistently provided thought-provoking insights and analysis on emerging technology trends.
Education and Achievements
Cate Lawrence's academic background provides a strong foundation for her career in journalism and technology. She holds a Bachelor of Arts with a major in Criminology from the prestigious University of Melbourne. This educational experience honed her analytical skills and critical thinking abilities, which are invaluable in researching and reporting on complex technological issues.
In addition to her degree, Cate pursued a Certificate IV in Small Business Management (NEIS) at RMIT University, equipping her with practical knowledge applicable to business dynamics and entrepreneurship in the tech sector.
Throughout her career, Cate has not only excelled in journalism but has also assumed various leadership roles that showcase her commitment to development and advocacy. She served as a co-founder of Green Renters, an initiative devoted to promoting sustainable living practices. Similarly, at Polka Dot Rabbit, she played a pivotal role in shaping the brand's narrative and outreach strategies.
Cate’s dedication to fostering communication and support systems is evident from her past volunteer work, including her time as a telephone worker and shift supervisor at the Women’s Information Referral Exchange. Her role as an Officer in Charge and Special Hospital Visitor at the Victorian Electoral Commission and the Australian Election Commission reflects her commitment to community service and civic responsibility.
Notable Skills and Contributions
Cate's unique skill set encompasses strong writing, strategic communication, and leadership in project management. Her prowess in making technology accessible to broader audiences makes her an effective communicator in the tech journalism realm. She adeptly bridges the gap between intricate technology subjects and comprehensible content.
Moreover, her extensive experience managing social media accounts and organizational communications as the Social Media Manager at Network West Inc has sharpened her ability to engage effectively with audiences and stakeholders. This skill is imperative in today's digital landscape where the right messaging can significantly enhance visibility and interaction.
Through her roles across various sectors, Cate has developed an impressive network that supports her work in mobility, IoT, and technology writing. This network provides her with a platform to advocate for innovation and highlight the need for security and ethical considerations in technology implementation.
Cate's achievement as a Senior Academic Advisor at the Swinburne Student Amenities Association reflects her dedication to mentoring and empowering students, further emphasizing her multifaceted capabilities within professional environments.
In all her endeavors, whether through writing, management, or community service, Cate Lawrence consistently strives to promote understanding and engagement around technological advancements, making significant strides in how these innovations are perceived and utilized. Her career trajectory is a testament to her dedication to her field, and she continues to inspire others through her insightful contributions and industry expertise.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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