Catalina Briceno

Catalina Briceño is a Professor at the Media School of UQAM specializing in the transition of culture and media sectors, utilizing prospective analysis and future literacy.

With over 20 years of experience, Catalina has been instrumental in guiding media and cultural companies through digital transformation, innovation, and diversification initiatives.

Her expertise stems from hands-on experience as an executive producer in audiovisuals, coupled with years in strategic planning, organizational impact assessment, and team leadership for transformative projects.

She is a co-author of the book 'Parents dans un monde d'écrans' and sits on the board of MTLAB and Le Lab 22 organizations.

Catalina's fields of expertise include Media and Culture Economics, Strategic Monitoring, Prospective Analysis, Audiovisual and Video Game Industries, Public Policies, and Funding & Regulation.

Her educational background includes a Master of Business Administration from Université Paris Dauphine - PSL, a Master in Business Administration from École des sciences de la gestion (ESG UQAM), and studies in Administration and Business Management from UQAM and Political Science and History from McGill University.

She has held various roles such as Partner at La Société des demains, Director of Industry and Market trends at Canada Media Fund, Head Operations & Exploitation at Salambo Productions, and more.

Catalina has also contributed her expertise as a Professor, Directrice Opérations, Formatrice, Program Officer, Business Affairs, Development Coordinator, External Analyst, and Founder & Producer in the media and communications industry.