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Cassie Paton
I write potent copy for gutsy entrepreneurs. Let's turn your lurkers into raving fans.
Cassie Paton is the Founder, Brand Messaging Strategist, and Copywriter at Mettle & Tonic, where she specializes in helping brands articulate their values and personality through engaging website and email marketing. Her approach is described as fresh and attention-grabbing, aimed at resonating with the true essence of her clients.12
Before establishing Mettle & Tonic, Cassie had a background in journalism, which informs her storytelling skills and ability to connect with audiences effectively.3 She focuses on working with "gutsy entrepreneurs," assisting them in developing messaging that stands out in a crowded marketplace.2
Cassie's work emphasizes the importance of playfulness in marketing, encouraging solopreneurs to enjoy the process of promoting their businesses.4