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    Cassie Paton

    I write potent copy for gutsy entrepreneurs. Let's turn your lurkers into raving fans.

    Cassie Paton is the Founder, Brand Messaging Strategist, and Copywriter at Mettle & Tonic, where she specializes in helping brands articulate their values and personality through engaging website and email marketing. Her approach is described as fresh and attention-grabbing, aimed at resonating with the true essence of her clients.12

    Before establishing Mettle & Tonic, Cassie had a background in journalism, which informs her storytelling skills and ability to connect with audiences effectively.3 She focuses on working with "gutsy entrepreneurs," assisting them in developing messaging that stands out in a crowded marketplace.2

    Cassie's work emphasizes the importance of playfulness in marketing, encouraging solopreneurs to enjoy the process of promoting their businesses.4

    Related Questions

    What inspired Cassie Paton to transition from journalism to copywriting?
    How does Cassie Paton's background as a journalist influence her approach to brand messaging?
    What are some notable projects Cassie Paton has worked on at Mettle & Tonic?
    How does Cassie Paton define "gutsy entrepreneurs" and what makes them unique?
    What strategies does Cassie Paton use to make marketing fun for solopreneurs?
    Cassie Paton
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    Cassie Paton, photo 2
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    Location

    Washington DC-Baltimore Area