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Cassie Egli
Marketing shouldn’t be a money pit for your business. I can fix that. Brand Strategy - Content Marketing - StoryBrand Guide - Email Campaigns - Social Media - Websites - Lead Generators - Sales Funnels - Logo Design
Professional Background
Cassie Egli is the Chief Marketing Strategist and founder of Straight4Ward Consulting & Marketing, a consultancy dedicated to transforming businesses' marketing efforts into profitable ventures rather than costly expenditures. Drawing from her extensive experience in various marketing roles, Cassie has developed a unique perspective on how to help companies avoid unnecessary marketing expenses by focusing on effective content creation and branding strategies. She's passionate about education and empowerment in the marketing field. Her approach is rooted in the belief that the right words and clear messaging can dramatically enhance a business's ability to engage customers and drive sales. With a history in both consulting and ownership of a successful venture, Cassie combines entrepreneurial spirit with marketing expertise, providing her clients with the tools they need to succeed.
Cassie's effectiveness in implementing innovative marketing strategies is evidenced by her impressive track record. After realizing the shortcomings of traditional marketing approaches, she made a significant pivot in her own business strategy, leading to astonishing results: a 25% growth in sales, a staggering 541% increase in social media engagement, and a remarkable 252% rise in website traffic. These success stories are indicative of her capability to help businesses refine their communications and marketing efforts, demonstrating the potential for measurable growth through strategic content and messaging.
At Straight4Ward consulting, Cassie offers personalized consultations, empowering her clients through workshops designed to uncover their specific marketing challenges. Her dedication to providing valuable insights sets her apart as a leader in the industry, allowing clients to not only identify their hurdles but also implement actionable strategies that yield immediate results.
Education and Achievements
Cassie Egli holds a Bachelor of Arts degree in Clothing & Textiles from Central Michigan University. Her educational background has contributed to her understanding of branding and product presentation, skills that play a pivotal role in her ability to assist clients in creating compelling narratives around their offerings. Cassie's approach is informed by a blend of creative and analytical skills, allowing her to offer well-rounded consultancy that caters to varied client needs.
Through her time at Straight4Ward, Cassie has achieved numerous milestones, establishing herself as a knowledgeable authority and trusted ally in the marketing domain. Her specialties—ranging from Branding and Brand Strategy to Digital and Social Media—highlight her versatility in addressing diverse marketing challenges. With experience acting as a StoryBrand Guide, she brings exceptional storytelling capabilities that resonate with audiences, further solidifying her client's market position.
Additionally, her previous roles as an Account Manager at both Harbor and Genesis Creative Group equipped her with valuable insights into client relations and campaign management, fostering her ability to drive effective marketing programs and promotions. Furthermore, her experience as a recruiter at Partners in Technology has imparted skills in selecting the right marketing talent, enhancing her team's overall performance and client outcomes.
Achievements
- Chief Marketing Strategist at Straight4Ward Consulting & Marketing: Under Cassie's leadership, the firm specializes in optimizing marketing strategies for businesses, emphasizing content quality and strategic messaging to convert prospects into loyal customers.
- Owner at Super Suppers Perrysburg-Maumee: Cassie took on the challenge of steering her own business, where she learned firsthand the triumphs and pitfalls of entrepreneurship, directly fueling her passion for helping others navigate their marketing landscapes.
- Exceptional Growth Results: Cassie has successfully led businesses to increase their sales by 25%, boost social media engagement by 541%, and amplify website visits by 252% through refined marketing strategies.
- Client-Focused Workshops: Offering complimentary discovery calls demonstrates Cassie's commitment to creating value for potential clients, allowing her to share insights and knowledge directly, fostering an environment of trust and collaboration.
- Diverse Skill Set in Marketing: Her comprehensive specialties, including Consulting, Content Creation, Messaging, and e-marketing, position her as a versatile professional capable of addressing myriad marketing challenges.
In summary, Cassie Egli is dedicated to helping businesses streamline their marketing efforts by focusing on meaningful content and effective strategies. By leveraging her extensive experience, education in branding, and a genuine passion for empowering others, Cassie actively contributes to transforming the marketing industry, making it a more profitable and accessible space for all business owners. Connect with Cassie to explore innovative ways to elevate your brand and reach your target audience effectively.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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