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Cassie Carothers
Building and Executing Content-Driven Communications + Digital Strategies at Mission-Led, Global Organizations.
Cassie Carothers is the Head of Communications & Impact Content Studio at Drive Agency.1 In this role, she helps clients develop narrative strategies and related content.1
Prior to joining Drive Agency, Cassie had a significant tenure at Global Citizen, where she served as the VP of Communications for eight years.12 During her time at Global Citizen, she played a crucial role in expanding the organization's global footprint and oversaw various aspects of their communications efforts.1 Her responsibilities included:
- Communicating policy campaigns focused on health, gender equity, climate, and education
- Overseeing all content development
- Managing social media strategy
- Directing video production
- Handling crisis communications
Cassie's career began in journalism, where she held positions as a breaking news editor at several prominent media outlets, including Yahoo News, the NY Post, and Fox News.1 She also led digital content for lifestyle brands such as Martha Stewart and Yahoo Food.1
Her educational background includes a BA in Journalism from Miami University of Ohio.2 Cassie's professional experience demonstrates a strong commitment to using media and communications to drive social impact and engage audiences on important global issues.
