Cassidy Krug

Cassidy Krug is a seasoned strategist currently serving as the Strategy Director at Cactus. With a strong background in strategic planning and brand management, Krug has built a diverse career in the advertising and marketing sectors.

Education

• Stanford University: Krug graduated with an English degree in 2007, where they were also a notable athlete, becoming a 10-time USA Diving national champion.4

Career Path

• Early Career: Krug began their professional journey as a strategic planner at Saatchi & Saatchi in 2014.
• Redscout: In 2015, they joined Redscout, where they progressed through various roles, ultimately becoming an Associate Director of Strategy. Their work at Redscout contributed significantly to their expertise in brand strategy and consumer insights.13
• Current Role: Krug transitioned to Cactus, where they continue to apply their strategic skills to drive brand initiatives and marketing strategies.12

Personal Interests

In addition to their professional achievements, Cassidy Krug has been recognized for their athletic accomplishments and has engaged in various activities outside of work, including trampoline instruction.3

Overall, Cassidy Krug's blend of strategic insight and competitive spirit positions them as a prominent figure in the field of advertising and strategy.