Cassandre Pallas

Cassandre Pallas is a senior executive at Sweet Management Group (SMG), where she holds the position of SVP/Partner.34 Her role at SMG involves talent management and client services, as she is also titled VP Talent Management & Client Services Director.1

Background and Education

Cassandre, often referred to as Cassie, has an interesting educational background. She graduated from Wesleyan University with a double major in Architecture and Art History.12 This liberal arts education laid the foundation for her diverse skill set.

Career Path

Before joining Sweet Management Group, Cassandre's career took an unexpected turn:

1. She worked at several small architecture firms
2. She had a stint at Edelman Digital
3. She spent several years in Corporate Communications at POSSIBLE, a digital marketing agency1

Eventually, Cassandre realized her passion for the food world and transitioned into the culinary marketing space.

Role at Sweet Management Group

At SMG, Cassandre plays a crucial role in:

• Talent management
• Client services
• Culinary marketing
• Event management

She has been involved in projects during Mercedes-Benz Fashion Week in New York City, showcasing the intersection of food and fashion in her work.3

Personal Interests

Cassandre is described as a born and bred New Yorker who:

• Enjoys craft projects
• Appreciates a strong cocktail
• Has a passion for the culinary arts1

Her food connection is deeply personal, as she cooks for her family and grows herbs and vegetables in her backyard.1

Cassandre Pallas brings a unique blend of creativity, marketing expertise, and culinary passion to her role at Sweet Management Group, contributing to the company's mission of using food as a powerful marketing and connection tool.