Cassandra Jowett

Cassandra Jowett is a marketing professional with over 15 years of experience in diverse company settings.

She is a versatile leader skilled in converting intricate concepts into high-quality content under strict deadlines.

With a background in journalism, she possesses a natural curiosity and excels at asking insightful questions.

Cassandra is dedicated to nurturing future marketers and is known for her role as the founder of the exclusive Content Marketing Leaders Slack and meetup.

She holds a Bachelor of Journalism degree from Ryerson University.

Her career spans various positions including VP Marketing at How To SaaS, Senior Director of Marketing at PathFactory, and Director of Integrated Marketing at PathFactory.

Cassandra has also served as an Instructor in Content Strategy at George Brown College Continuing Education.

Her extensive resume includes roles such as Director of Content Marketing at PathFactory, Senior Content Marketing Manager at Influitive, and Reporter at National Post.

She has contributed her expertise to organizations like TalentEgg Inc., The Ryersonian, McClung's Magazine, and The Real News during her professional journey.