Cassandra Hayes

Cassandra Hayes is a highly experienced corporate communications leader, excelling in executive, employee, change, and strategic communications. She is an award-winning journalist with a successful history of establishing communications functions in various Fortune 300 companies. Her collaborative approach involves working with stakeholders at all organizational levels to achieve business objectives and enhance audience engagement. Cassandra is skilled in developing and implementing effective and measurable communications strategies across diverse channels to reach employees, sales teams, and consumers.

Having pursued a Master of Science in Journalism from Columbia University's Graduate School of Journalism and a B.A. in English/Media Studies from Fordham University, Cassandra's academic background complements her professional expertise.

Throughout her career, Cassandra has held prominent roles such as Transformation Communications Manager at Ford Motor Company, Head of Executive Communications and Corporate Affairs – Americas at Amway, Senior Manager of Employee Communications and Global Employment Brand at Amway, VP of Global Communications Lead - Services at Goldman, Sachs & Co., International VP of Internal Communications at New York Life International, and Director of External Communications at Avon Products.

Cassandra's skill set encompasses a wide range, including Internal Communications, Executive Speechwriting, Strategic Communications, Change Management, Crisis Management, Public Relations, Social Media, Corporate Affairs, and Storytelling. Her vast experience and proven track record in leading communications initiatives make her a valuable asset to any organization striving for effective communication strategies.