Salem University

Universidad Autónoma de Santo Domingo

Universitat de Barcelona

University of Illinois Urbana-Champaign

Sales Effectiveness at Reddit  -  Meta Alum  -  Visual Artist

Austin, Texas, United States

I've joined Reddit to develop, implement, manage, and optimize the global Sales Effectiveness strategy, methodology, and programming.

Reddit, Inc.

Sales Effectiveness Lead

My long-term passion project and "side hustle" is as an interdisciplinary visual artist. Check out my work at <a href="http://www.CassandraClarkArt.com">www.CassandraClarkArt.com</a> or across social via @CassandraClarkArt.

I am particularly moved by how arresting the colors of an oceanic sunset or sky at dusk can stop you in your tracks with its beauty. As an ocean lover and avid scuba diver, I capture moments above and creatures below the ocean’s surface for painting inspiration, often referencing a photo and taking liberties with color when recreating it essence on canvas or paper.

As a predominantly self-taught artist, my practice is always evolving through new medium, experimentation, and a relentless quest for self-expression. I specialize in oil painting, alcohol ink, and most recently have gotten into printmaking! I also launched my own clothing line of oceanic athletic and lounge wear based on my colorful designs, and absolutely love seeing my art in wearable form. Check out this wearable art and gifts in my Etsy shop! <a href="https://www.etsy.com/shop/TravelPaintCreate">https://www.etsy.com/shop/TravelPaintCreate</a>

www.CassandraClarkArt.com

Visual Artist

I am part of the Global Marketing Solutions Learning team, supporting learning across onboarding, sales effectiveness, and solutions at Facebook.

Key responsibilities include:
- Develop and manage high-priority learning programs across the Global Marketing Solutions organization, scaling trainings globally with consistency while localizing content and training for regional sales team needs and market dynamics
- Provide inimitable stakeholder management and strategic learning support to key sales leaders and their organizations
- Manage strategy, planning, facilitation, execution, and performance evaluation of the integral product training program for the North America Global Business Group
- Facilitate trainings across the Americas to onboard new hires, coach sales effectiveness, and teach the latest product solutions to Facebook Global Marketing Solutions teams ranging in size from six to 1000's of learners per session
- Research, appraise, procure, and manage key third-party vendors and partners for development of fundamental learning programs

Sales Effectiveness & Solutions Enablement, Americas

As part of the Pan-Latam team at Facebook, I supported key external clients and agencies, managing marketing and business strategies for global advertisers across Latin America.

Key responsibilities included:
-   Partnering with Fortune 500 C-Suite Executives and senior leaders to develop and sustain strategic long-term business plans and company growth strategies
-  Developing and maintaining enterprise relationships by upholding the highest level of sales and operational customer service
-  Synthesizing market data and insights to build industry-specific marketing approaches for regional advertisers
-  Driving revenue and digital sophistication across emerging markets through culturally-nuanced methodologies and partnerships

Client Partner, LATAM

I built and managed strategic relationships with major Financial Services advertisers and their partners (agencies, data partners, FMP’s) on the US Global Marketing Solutions Team at Facebook.

Key responsibilities include:
- Developing dozens of comprehensive learning agendas, measurement frameworks, and empirical campaign designs to strategically advance client objectives
- Cultivating and maintaining strong relationships with clients supporting Fortune 500 US Financial Institutions
- Articulating and updating advertisers on ever-changing Facebook products, developments, and best practices
- Forging strong internal working relationships across measurement sciences, engineering, vertical marketing, product support, research teams, and more
- Triage client-reported technical issues by identifying resources, escalating difficulties as needed and collaborating across teams to ensure timely resolution
- Helping drive product innovation by surfacing client needs and priorities
- Leveraging proprietary tools and data query systems to better serve clients and produce well-informed recommendations

Client Solutions Manager, US Financial Services

I led the social media paid strategy and execution for Discover Cardmember marketing.

Part of Integrated Marketing, my team and I administered cross-channel and programmatic media strategies to find the optimal mix of efficiently delivered, relevant messaging to our customers.

As the key relationship manager for all social networks, I helped coordinate enterprise-wide media testing, develop new media partnerships, and establish best-in-class methodologies.

Positioning Discover as a Facebook Alpha partner, I leveraged a full suite of platform capabilities, including Facebook Managed Custom Audiences, to rigorously test results-driven targeting solutions.

Discover Financial Services

Digital & Social Marketing Manager

As Social Media Manager for Discover, I was in charge of leading marketing efforts across all Social Media platforms for the Discover brand at the enterprise level.

In this role, I sought to develop new innovative Social program opportunities that enhanced the value of the customer relationship while driving value from our external agency and internal business partner relationships. Through the ongoing use of relevant data, I also led Discover's social paid media strategy, developing innovative ways to grow, enhance, and measure the brand's social presence and business ROI. I ultimately sought to position Discover for aggressive growth without compromising quality or engagement.

With the Discover Social Media team, I created unique social experiences that increased engagement, drove card usage, and provided a world class Social experience.

Social Media Manager

I spearheaded the launch and development of Discover Network's social media presence, laying the foundation for real-time B2B communications. In this role, I helped manage what was considered a well-oiled B2B direct marketing machine. This included all online marketing, merchant-facing social media, display, email marketing, retargeting, SEO, and direct mail efforts to inactive merchants in the US.

By partnering with domestic credit processors (merchant acquirers), my team had the ability to develop robust, big-data driven programs that provide real value to the domestic small business owner. My team and I leveraged the millions of cardholders, their billions in spend, the international reach, and the equivalent pricing to Visa and MasterCard to ensure Discover is accepted at the merchant point of sale.

Discover Network

Social Media Project Manager  -  Global Merchant Marketing

I worked on a global B2B team that specialized in strategically driven planning, new program development, and international collaboration initiatives for major acquirers and their merchants.

Additionally, I launched, managed, and authored content for the Discover Network Facebook Page, LinkedIn page, and RSS feeds, while implementing creative executions of new campaigns and cross-channel marketing strategies.

Senior Associate  -  Global Merchant Marketing

I worked on the Spark (Starcom Mediavest Group) activation team for TV.  I was essentially a TV buyer for all national broadcast network commercial inventory for E*TRADE, NAPA Auto Parts and ING Direct, among others. Key highlights include:
- Developing, implementing, and purchasing plans for clients, budgeting over $65MM in advertising inventory and utilizing leading industry data systems
- Negotiating 1000’s of buys superlatively, ultimately augmenting the client’s overall satisfaction and ROI by establishing and maintaining strong partnerships with outside TV sales reps

Starcom MediaVest Group

Media Associate- Spark Communications

TEC is a department within the College of Engineering that was created in 1999 to enhance the existing engineering curriculum, produce publishable research, and engage the College's vast pool of faculty, students, and alumni supportive of entrepreneurship.

I personally coordinated venue booking, catering, participation, agenda setting, and sponsorship opportunities for events. As the marketing assistant, I also worked to promote TEC events, advertise our organization, and work with media outlets, other college representatives, and multiple entrepreneurial organizations and venture capitalists.

Technology Entrepreneur Center

Marketing Assistant, Event Planner

- Collaborated with DDB associates and teammates to create new advertising, branding, and PR campaign at creative workshop for Laughing Cow brand cheese

Laughing Cow Branding Campaign

- Developed innovative classes on creativity, revolutionizing cross-department registration options and TA reciprocation structures by partnering with the Dean of the College of Engineering
- Developed hundreds of lesson plans, researched course material, marketed new classes
-       Taught 100's of undergraduates from all majors

University of Illinois at Urbana-Champaign

Instructor, Course Developer

- Designed promotional materials for advertising purposes
- Spearheaded New Membership Campaign that increased organization membership by 63%
- Planned and executed promotional events as Chief Volunteer Coordinator
- Updated company website, social networking sites, and blogging forums
- Wrote radio advertisements and public service announcements

40 North  -  88 West

Marketing Asst., Volunteer Event Coordinator, Arts Council Intern

- Won quarterly wine selling contest twice consecutively at company’s most profitable location
-  Represented Biaggi’s as head server at corporate banquet events costing $3000+
-  Consistently maintained highest tip percentage in restaurant over 30 other employees in 2009

Biaggi's Ristorante Italiano

Banquet Server

- Headed all creative advertising and marketing aspects of company
-  Launched new residency ad and PR campaign, increasing residency rates 900%
-  Directed sessions with groups to fill out legal forms for residency daily
-  Planned and implemented all promotional events, resulting in an average leasing-signing increase of 18% per event

Cassandra Clark/cclark4/DFSI