Cassandra Cavanah is a seasoned PR and marketing expert with over 20 years of experience in the tech, business, health and wellness fields. Beginning her career as a tech journalist, Cavanah quickly rose through the ranks, eventually becoming Executive Editor at one of the first magazines dedicated to portable and handheld computers. She later managed the launch and operations of Spafinder Wellness in the UK, gaining insight into the surprising cultural and practical differences of marketing to English-speakers in different countries. Cavanah continues to tap her skills in her work supporting PR efforts for the Global Wellness Summit, traveling the globe in its effort to touch as many wellness leaders as possible. As the owner of Cavanah Communications, her clients include a variety of industries, most within health/wellness and home and spa design. With a BA in English from the University of California, Los Angeles, Cavanah is a skilled writer and communicator, honing her expertise in developing messages, strategies and written words that resonate with diverse audiences.