Cassandra Livingstone

Cassandra Cattabriga Livingstone is an Account Manager for Advisory Services at York IE, specializing in identifying business opportunities, product launches, and messaging communication.

With a background in digital marketing, Cassandra spent nearly 5 years at PixelMEDIA, focusing on Salesforce Marketing Cloud platform implementations, optimizations, and Commerce Cloud connector for lifestyle brands.

Her expertise includes organizing data management architecture, developing automation workflows, and delivering personalized customer experiences by optimizing Marketing Cloud for specific business goals.

While at PixelMEDIA, Cassandra also excelled as a Senior Digital Marketing Specialist, proficient in inbound marketing techniques, search engine optimization, paid advertisement strategy, social media management, and multi-channel workflow strategy.

Prior to PixelMEDIA, Cassandra worked at CAPINC for nearly 5 years as a Digital Media Specialist, where she produced cutting-edge digital content to enhance brand loyalty, search engine optimization, and lead generation.

Cassandra kickstarted her career at DocWEB, a New Hampshire startup, contributing to the development of the Patient Electronic Notification System (PENS). She managed customer on-boarding, technical support, lead generation, and marketing initiatives while overseeing brand social media management.

Cassandra boasts technical skills in AMPscript, SQL, HTML, CSS, Einstein configurations, PHP Runner, video & audio production, graphic design, digital media tools (Adobe Creative Suite & Final Cut Pro), inbound marketing & SEO tactics, Salesforce Sales Cloud, HubSpot, Google Ads Certified, Google Analytics, Google Search Console, and SEMRush.