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Cass Adamson
Executive Director - Asia Pacific & EMEA at The New York Times
Professional Background
Cass Adamson is a seasoned Business Development professional with an impressive track record of driving revenue growth and expanding audience reach through innovative content licensing, strategic partnerships, and distribution. Throughout her career, Cass has demonstrated a unique ability to navigate complex market environments and leverage her extensive network within the media landscape to facilitate business opportunities that yield significant returns. With a robust understanding of the digital ecosystem, she excels in aligning content strategies with organizational objectives, ensuring sustainable growth in highly competitive sectors.
In her current role as the Executive Director for Asia Pacific and Europe, Middle East, Africa at The New York Times Licensing Group, Cass is responsible for overseeing the strategic licensing operations in key global markets. Her leadership has played a crucial role in advancing The New York Times' mission to enhance its global presence through effective content dissemination and partnership initiatives. Cass’s insights into audience preferences and market dynamics allow her team to create compelling content offerings that resonate across diverse demographic segments.
Having previously held the position of Regional Director for Europe, Middle East, and Africa at The New York Times, Cass was instrumental in enhancing commercial operations and boosting the organization’s footprint in international markets. Her ability to foster lasting relationships with key stakeholders has been pivotal in driving market penetration and achieving revenue targets.
Before joining The New York Times, Cass gained valuable experience at the BBC World Service, where she served in several key roles, including Acting Head of Business Development for Digital & Operations as well as Business Development Manager for Digital. Her tenure at the BBC was marked by successful initiatives that not only elevated the brand but also expanded its reach across digital platforms. She played a vital role in the rights and acquisitions segment, managing relationships and negotiations that enabled the BBC to secure critical content licenses.
Education and Achievements
Cass Adamson pursued her academic ambitions at London Guildhall University, where she studied Communications and Audio Visual Production. Her educational background laid a strong foundation for her career in business development and media, enabling her to blend creative thinking with business acumen.
Throughout her career, Cass has consistently achieved remarkable outcomes, focusing on enhancing the monetization of media content through strategic initiatives. Currently, her work at The New York Times involves not just licensing content, but also creating opportunities for partnerships that can leverage unique content formats across various channels. Cass’s efforts are focused on identifying and maximizing the value of intellectual property, all while ensuring that the content remains relevant and appealing to audiences around the globe.
Notable Achievements
- Successfully transitioned The New York Times Licensing Group's operations in the Asia Pacific region, resulting in a substantial increase in revenue from content partnerships.
- Spearheaded initiatives that led to multi-million dollar licensing agreements with international firms, ultimately enhancing the distribution capabilities of The New York Times' digital content.
- Established the framework for collaborative projects that tapped into emerging markets, allowing The New York Times to innovate its content offerings and outreach strategies.
- Played a critical role in the digital transformation at BBC World Service, facilitating the adoption of digital platforms that broadened the BBC's audience reach.
- Drove significant growth in digital content licensing revenue during her tenure at BBC, showcasing her ability to align rights management with strategic business objectives.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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