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    Casper Mills

    Music Events and Artist Development

    Casper Mills is a music industry professional who has worked in various roles, including as a music festival programmer at SXSW, and is currently a Global Product Manager at 4AD.12

    Career Highlights::

    • SXSW: Mills began his career at SXSW as an intern during college.4 He later became the UK & Ireland music programmer.5 As a programmer, Mills was responsible for reviewing artist applications, with thousands received each year.16 He also helped artists make the most of their experience at the festival.1
    • 4AD: Currently, Mills is a Global Product Manager at the record label 4AD, where he oversees campaigns for artists such as The National, Big Thief, and Future Islands.2 His work includes marketing, creative direction, promotion, and sales.2
    • Giant Artist Management: Before his role at 4AD, Mills worked in management at Giant Artist Management, representing artists like Mount Kimbie, Anna Calvi, and Deerhunter.2
    • BIGSOUND: Mills was a speaker at the BIGSOUND conference in September 2024.23

    SXSW Application Tips:: As a music festival programmer at SXSW, Casper Mills provided tips for artists applying to showcase their work:

    • Apply with as much information as possible to help the decision-making process.6
    • Keep social media accounts up-to-date.1
    • SoundCloud can be valuable, but music on Spotify and Apple Music is also acceptable.6

    Highlights

    Sep 5 · bigsound.org.au
    Casper Mills - BIGSOUND
    Casper Mills - BIGSOUND
    Jul 27 · vice.com
    Inside the 100-Hour Hell Week of a SXSW Programmer - VICE
    Inside the 100-Hour Hell Week of a SXSW Programmer - VICE
    Bigsound 2024: Amyl & The Sniffers’ Amy Taylor to Deliver Keynote
    Oct 22 · sxsw.com
    2019 Showcase Application tips from the SXSW Music Festival Team
    Sep 12 · sxsw.com
    Showcase Application Tips from the SXSW Music Festival Team

    Related Questions

    What inspired Casper Mills to transition from festival booking to global product management?
    How does Casper Mills' role at 4AD influence his approach to festival programming?
    What are some memorable moments Casper Mills has experienced while working at SXSW?
    How does Casper Mills balance his responsibilities at 4AD with his work at SXSW?
    What are some key differences between festival programming and global product management according to Casper Mills?
    Casper Mills
    Casper Mills, photo 1
    Casper Mills, photo 2
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    Location

    London, United Kingdom