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Casie Yoder
Southeast Communications Director, Energy Media at Resource Media
Professional Background
Casie Yoder is an accomplished communications strategist based in the Southeastern United States, bringing over a decade of experience in the field of communication and public relations. Following her passion for storytelling and information dissemination, Casie founded Casie Yoder Consulting (CYC) in 2016, where she operated until 2020. Under her leadership, CYC focused primarily on assisting mission-driven organizations in enhancing their communication strategies, managing public perception, and navigating crises with confidence and expertise.
Prior to establishing her consulting firm, Casie honed her skills as the Public Information Officer for the City of Decatur, Georgia. In this role, she effectively communicated city policies and initiatives to the public, ensuring transparency and engagement between government and its citizens. Her ability to leverage social media into traditional news stories demonstrates her keen understanding of the media landscape, where she adeptly engaged with respected journalists to shape narratives that resonate.
A notable highlight in her career includes facing off in the national news media against one of the world's largest retailers, showcasing her fearless approach to advocacy and communication. Her work as a communication strategist has been characterized by her commitment to excellence and her skillful coordination of cross-functional teams, which have produced award-winning projects that reflect her innovative vision.
Education and Achievements
Casie Yoder's educational foundation is rooted in her passion for journalism and public relations. She graduated with a Bachelor of Arts (B.A.) degree from Georgia State University, where she concentrated her studies on journalism with a public relations focus, and complemented her education with a minor in political science. This academic background has equipped her with a profound understanding of the intricacies of media communications and political dynamics.
In 2014, she further refined her skills by earning a Certificate in Local Government Management from the prestigious Carl Vinson Institute of Government at the University of Georgia. This specialized training has enhanced her capabilities to serve local government entities effectively, ensuring that she functions as a valuable asset in any communications firm or consulting role.
Casie was also honored to be a participant in the 2015 - 2016 Anti-Defamation League (ADL) Glass Leadership Institute, a program designed for emerging leaders in the community. This experience not only amplified her leadership skills but also expanded her network and understanding of social justice communications.
Achievements
Throughout her career, Casie has made significant strides in the realm of strategic communications. Her tenure at CYC allowed her to collaborate with diverse clients to bolster their communications strategy, particularly during challenging times. She has gained a reputation for her calm demeanor under pressure, allowing her to navigate crises with poise and strategic foresight.
Her previous roles include serving as the Southeast Communications Director for Energy Media at Resource Media, where she worked to elevate awareness around energy issues through effective communication strategies. Before this, she consulted as a strategic communications advisor and took on various critical communication roles in political and labor organizations. Noteworthy positions include being the Senior Campaign Communications Specialist for the United Food and Commercial Workers (UFCW) and serving as the Central Regional Field Coordinator in the Department of Legislative & Political Affairs for the National Association of Letter Carriers (NALC). Each of these experiences contributed to her extensive portfolio in both communication strategy and crisis management.
Casie's leadership capabilities were further demonstrated during her time as an Internal Communications Coordinator for Wisconsin Labor 2008 at AFL CIO. This role allowed her to craft internal messaging that strengthened community ties amid political campaigning, showcasing her ability to engage with diverse audiences effectively.
With a history of impactful work, Casie’s expertise extends beyond traditional communications roles; she is also dedicated to teaching and training. She has designed and led spokesperson training for a varied audience, including mail carriers and elected officials, ensuring necessary communication skills are imparted to those on the front lines of public engagement.
tags':['Communications strategist','Public Information Officer','Georgia State University','Communication consultant','Crisis communications','Public relations expert','Award-winning projects','Social media strategy','Campaign communications specialist','Leadership development','Mission-driven organizations','Strategic communications','Local government management','Energy media communications'],
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