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Casie Cook
Soulful brand builder
Casie Cook is the Head of Strategy at POP, a role in which she leads strategic planning initiatives, including campaigns aimed at specific demographics, such as altruistic males aged 18 to 24. Her work focuses on increasing brand awareness and engagement within targeted audiences.23
With over a decade of experience in brand strategy and creative writing, Casie has developed a strong interest in human behavior and brand dynamics. She aims to create more compassionate and innovative brand experiences.4 Prior to her current position, she held roles at various organizations, including Houston White and Groops, where she honed her skills in brand positioning, narrative development, and qualitative research.13
Casie's approach combines quantitative analysis with empathic curiosity, allowing her to uncover insights that drive effective branding strategies. She emphasizes the importance of understanding consumer perspectives and cultural trends to inform her work.1
